Hi! I’m Dottie.
I’m a user experience designer at SAS Institute helping create and maintain an enterprise-level design system, ensuring consistency and efficiency across product teams.
With a background in human-centered design, usability research, and information architecture, I enjoy combining systems-level thinking, creativity, and data to solve complex design challenges.
My passion lies in the relationship between information, technology, and people — and creating digital experiences that bridge the gaps in between. I care deeply about equitable access to information and strongly believe that design can make a meaningful impact on people’s everyday lives.
I graduated from UNC-Chapel Hill with a B.S. and M.S. in Information Science with a Human-Computer Interaction concentration, and a B.A. in French.
Experience
User Experience Designer @ SAS
Web UX Designer @ SAS
Product Design & User Research Intern @ Participate
Enterprise Architecture Intern @ IQVIA
HCI Research Intern @ the Behavior, Information, and Technology Lab at MSU
Co-Founder & Graduate School VP @ UNC Future Leaders of User Experience
Publications
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Blyth, Dorothy & Jarrahi, Mohammad Hossein & Lutz, Christoph & Newlands, Gemma. (2024). Self-Branding Strategies of Online Freelancers on Upwork. New Media & Society. 26. 4008-4033. 10.1177/14614448221108960.
Abstract: Self-branding is crucial for online freelancers as they must constantly differentiate themselves from competitors on online labor platforms to ensure a viable stream of income. By analyzing 39 interviews with freelancers and clients on the online labor platform Upwork, we identify five key self-branding strategies: boosting a profile, showcasing skills, expanding presence, maintaining relationships with clients, and individualizing brand. These self-branding strategies are contextualized within Goffman’s dramaturgical theory and through an affordances lens, showing immanent tensions. While online freelancers successfully leverage self-branding to improve their visibility on Upwork and beyond, the client perspective reveals a fine line between too little and too much self-branding. Online freelancers must brand themselves in visibility games when the game rules are largely opaque, riddled with uncertainty, and constantly evolving. We connect the findings to adjacent platform economy research and derive a self-branding as a performance framework.
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Jarrahi, M. H., Blyth, D. L. & Goray, C. “Mindful Work and Mindful Technology: Redressing Digital Distraction in Knowledge Work.” Digital Business, Elsevier, 13 Dec. 2022, https://www.sciencedirect.com/science/article/pii/S266695442200031X.
Abstract: Knowledge work today is characterized by frequent interruptions. Digital distraction plays an increasingly important role in this work context as workers' behavior and emotional state online spills into work practices, causing stress and productivity loss. This article discusses solutions to digital distraction by advancing the concepts of mindful work and mindful technology. In doing so, it first critiques the design of prevalent productivity tools (i.e., “block-and-avoid tools”) that avoid the problem rather than remediating it. We argue that mindfulness is particularly applicable to handling digital distraction and propose a two-part framework for mindful work and mindful design through which workers can learn to work with technology — and their emotions — in more constructive ways. Lastly, we expand on our mindful work framework by proposing the concept of an intelligent personal assistant.
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